Privacy Policy
Privacy Policy
This Privacy Policy explains how Lena Muse collects, processes, and shares your Personal Information when you visit our Site or make a purchase.
Collection of Personal Information
When you interact with our Site, we collect details about your device, how you use the Site, and other necessary information for processing your transactions. If you contact us for customer support, we may also collect additional details. In this Privacy Policy, “Personal Information” refers to data that can uniquely identify an individual, as outlined below.
Device Information
- Examples of Personal Information collected: web browser version, IP address, time zone, cookie details, products viewed, search terms, and interaction data with the Site.
- Purpose for collecting: to ensure the Site loads correctly and to analyze usage patterns to optimize our website.
- Source of collection: collected automatically via cookies, logs, web beacons, and similar tracking technologies.
- Shared for business purposes: shared with our processing partners, Shopify and Facebook.
Order Information
- Examples of Personal Information collected: name, billing address, shipping address, payment details (credit card information), email address, and phone number.
- Purpose for collecting: to deliver products or services as per our contract, process payments, arrange shipping, provide invoices/order confirmations, communicate with you, assess orders for fraud risk, and offer marketing content based on your preferences.
- Source of collection: collected directly from you.
- Shared for business purposes: shared with our processor, Shopify.
Customer Support Information
- Purpose for collecting: to assist with customer inquiries and support.
- Source of collection: collected directly from you.
Behavioral Information
- Purpose for collecting: to conduct research on user experiences and behavior analytics.
- Source of collection: collected through Hotjar.
- More information: Hotjar Privacy Policy
- Do Not Track: Hotjar Do Not Track
Sharing Personal Information
We share your Personal Information with service providers to help us deliver our services and fulfill our obligations. Examples include:
- We use Shopify to power our online store. More details on how Shopify handles your Personal Information can be found here.
- We may share your Personal Information to comply with applicable laws, respond to legal requests (e.g., subpoenas or search warrants), or protect our legal rights.
- Your information may also be shared with advertising platforms such as Facebook and TikTok for marketing purposes.
Behavioral Advertising
As mentioned earlier, we use your Personal Information to send you targeted advertisements or marketing content we think you might find relevant. For example:
- We share information about your Site usage, purchases, and ad interactions with our advertising partners. Some of this data is shared directly with advertising platforms like Google, Meta, and TikTok, while other data may be shared through cookies or similar technologies (subject to your consent).
- For more information on how targeted advertising works, visit the Network Advertising Initiative’s educational page.
- You can opt out of certain advertising services through the Digital Advertising Alliance’s opt-out portal.
Use of Personal Information
We use your Personal Information to provide you with our services, including offering products, processing payments, fulfilling orders, and keeping you informed of new products, services, and special offers.
Retention of Information
When you place an order through the Site, we will retain your Personal Information for as long as necessary for business purposes or until you request its deletion. Please see the ‘Your Rights’ section below for more details on your right to have your information erased.
Automated Decision-Making
We DO NOT engage in fully automated decision-making that has a legal or significant impact using customer data.
However, Shopify employs limited automated decision-making to prevent fraud, which may affect you temporarily but is not legally significant.
Examples of automated decision-making:
- Temporary denial of IP addresses linked to multiple failed transactions. This ban lasts for a short period.
- Temporary denial of credit card numbers associated with denied IP addresses. This restriction is in place for a limited number of days.
Cookies
A cookie is a small file stored on your device when you visit our Site. We use various types of cookies, such as functional, performance, advertising, and social media cookies. Cookies enhance your browsing experience by remembering your preferences (such as login and region selections), so you don’t have to re-enter your details each time you visit or navigate to a new page. Cookies also provide insights into how users interact with the Site, such as whether they are first-time or returning visitors.
We use cookies for the following purposes:
Cookies Necessary for Store Operations
| Name | Function |
|---|---|
| _ab | Used in connection with access to admin. |
| _secure_session_id | Used to navigate the storefront. |
| cart | Used in connection with shopping cart. |
| cart_sig | Used for checkout. |
| cart_ts | Used for checkout. |
| checkout_token | Used for checkout. |
| secret | Used for checkout. |
| secure_customer_sig | Used for customer login. |
| storefront_digest | Used for customer login. |
| _shopify_u | Used for updating customer account information. |
Reporting and Analytics
| Name | Function |
|---|---|
| _tracking_consent | Tracking preferences. |
| _landing_page | Track landing pages. |
| _orig_referrer | Track landing pages. |
| _s | Shopify analytics. |
| _shopify_fs | Shopify analytics. |
| _shopify_s | Shopify analytics. |
| _shopify_sa_p | Shopify analytics for marketing & referrals. |
| _shopify_sa_t | Shopify analytics for marketing & referrals. |
| _shopify_y | Shopify analytics. |
| _y | Shopify analytics. |
Cookies can be persistent (lasting for a set time, between 30 minutes and two years) or session-based (expiring when you stop browsing). Persistent cookies are mostly used on our Site.
You can control cookies through your browser settings. However, blocking cookies may affect your browsing experience. Some features may no longer be available, and blocking cookies won't prevent us from sharing information with third parties like advertising partners.
Do Not Track
We do not alter our data collection and usage practices when we detect a "Do Not Track" signal from your browser, as industry-wide standards for handling such signals have not been established.
Changes
We may update this Privacy Policy occasionally to reflect operational, legal, or regulatory changes.
Contact Us
Business Name: Lena Muse
E-mail: support@lenamuse.com
Phone number: +61480008190
Company Name: AP Ventures E-COM
Adress: Pietercalandlaan 292
City: Amsterdam
State: North-Holland
Zipcode: 1060TS
Country: The Netherlands
Company Registration Number: 95310126
VAT Number: NL867081983B01
Customer Service Hours:
Monday to Sunday: 09:00 am to 5:00 pm (AEST) Australian Eastern Standard Time (Australia)
We aim to respond to your email within 1 business day.